Callen-Lorde is a global healthcare center dedicated to providing quality care for LGBTQ+ individuals and people living with HIV/AIDS. The new identity honors the rich heritage of the LGBTQ+ community and reflects the bold spirit of the organization. Drawing inspiration from the historical ACT UP movement, the refreshed wordmark and vibrant color palette embody pride, diversity, and resilience. The straightforward design system and versatile color scheme allow the brand to remain distinctive while evolving with the community it serves.

Made at Mother 

Design Director: Matt Van Leeuwen

Designer: Vanessa Hopkins, Morgan Light, Jane Jun