Great Value is America's largest private-label brand, spanning thousands of products across every aisle. The challenge was to unify a complex portfolio into a cohesive packaging system that feels simple, heroic, and stands out on shelf.

From the start of the project, I helped define the core packaging architecture, pillar system, and visual language. Working alongside a team of designers, we developed the first 75 SKUs to test, refine, and scale the system, creating a foundation for future product extensions.

Made at JKR New York

Food Photographer: Isa Zapata
Illustrator: Giacomo Bagnara
Wordmark Refinement: Flavia Zimbardi