"Up to No Good" campaign design for HOP WTR, a delicious alcohol-free beer. The word "No" often has a negative connotation—No talking. No pictures. No diving. No fun. But this campaign flips the script, highlighting the positive side of "No". HOP WTR’s alcohol-free beer comes with all the good kinds of "No’s": No Alcohol. No Calories. No Sugar. No Hangover.

Made at High Tide 
Creative Director: Danny Miller
Strategy: James Allan
Designer: Jane Jun