A global identity and packaging rebrand for Minute Maid, the world’s oldest juice brand. The refreshed, flexible design system brings together the brand’s diverse global portfolio into a cohesive, iconic look, emphasizing the unique assets that define Minute Maid. 

Made at JKR New York, 

Executive Creative Director: Lisa Smith
Creative Director: Alex Boulware
Design Director: Kim Philips
Designers: Christopher McLaughlin, Jane Jun 

Strategy: Kimberly Dixon-Mays, Cole McCloskey